After her resignation from Multimedia Group in 2019, Afia Pokua joined the Despite Media Group. As witness by the media landscape, it is not an easy task for many to sustain their listeners or viewers or continue to be relevant when they move to another media outfit (the likes of Kwame Adinkra, Kojo Dickson, Sekyere Boateng, Prince Minkah etc can be reference) . This is not the case of Afia Pokua – the verified “Vim Lady” on the Ghanaian airwaves.
Afia Pokua in the year 2020 according to our nine member committee has not just sustain but increased her reached as a broadcaster in the year 2020. A year after leaving Multimedia group.
Her “Vim” according to her nickname has shown in her works. From radio on Okay fm with her show “Egyaso Gyaso” to her hosting the Elections in December 2020, then on Saturday mornings with her morning show dubbed, Critical Issues, Afia is not just digesting the issues but further making the discussions and issues understanding to the many who can’t express themselves in the English language nor don’t understand what the issues maybe.
Under the year of review, she is one of the journalist who receive numerous threats due to her duty as a journalist to speak to facts and truth.
On October 19th 2019, Graphic Showbiz captured her departure with the headline, ” Vim Lady’s departure: Big loss to Adom FM and a gain for UTV.
This we can say is true. Read some excerpts:
Afia at Adom FM was like the proverbial living room furniture, she was always there and you would hardly think that she would part company with the station one day. She had been there for many years and despite many presenters and other staff coming and going, she remained faithful to the station and the group.
Known by her on-air moniker as Vim Lady, this is one woman who has dedicated her life to the media and to the Multimedia Group for almost two decades. “One of my biggest blessings God has ever given me is positioning me at Multimedia Group Limited after my short stint at P &P,” Pokua noted in a Facebook post last Thursday.
“For 17 years, I have done my best, even left my father on his dying bed to read my bulletin before running to the hospital to bid him farewell. I have learnt from great people and taken lessons from my bad experiences. I’m indebted to all those who helped me on that journey. It’s been fun, tears but a great experience. I hope to learn more on my next chapter,” Afia Pokua added to the Facebook post.
At this stage the rumour mill had it that Pokua was headed for Despite Group and for UTV to be specific, while other shows on radio would come along. Those who were wondering if this rumour was true didn’t have to wait for too long as the confirmation came in the form of a post on the official Facebook account of UTV on Friday.
“It’s official, Afia Pokuaa, popularly known as Vim Lady is the new face of your most educative show, Mmra No Se Sen and she’s been joined by Lawyer John Kwame Quayson to discuss THE LAW ON MARRIAGE AND SPOUSAL RIGHTS TO PRIVATE INFORMATION (sic).” The post came with a photo Pokua seated in the studio with the name of the programme in the background.
To further confirm this, Afia Pokua posted a photo of herself standing in the studio with files in the background and a few knickknacks including an open book and an hourglass on the desk as well as a gown and wig representing the law behind her.
She was so ticked off by whatever it was that got her goat that she went on Facebook to rant about it and declared that she would resign from the station. As it turned out, she was spoken to and she stayed and over the years, Afia Pokua became a colossus at the station.
Afia Pokua is a big asset to have in any media house. She has worked herself up through the ranks to become a figure that many revere in the industry. She knows how to ask tough questions of duty bearers when they come on her news and other talk shows, she is fearless and straightforward.
However, apart from the great journalistic works, Pokua is also involved with social change through activities such as helping to build school blocks for school children in deprived communities and advocating about such matters through her own channels and others available to her.
Indeed, at the recently held MTN Heroes of Change, she was crowned Media Personality of the Year for her philanthropic work through her Vim Foundation. Among other things, through her initiative, hundreds of primary school students who attended class under trees were moved after her Foundation built a classroom block for them at Amenam in the Eastern Region.
She also helped to paint 12 blocks of four basic schools in Kwahu in the same region including a school built in 1917 but had not seen a new look for more than 25 years. Apart from painting a six-classroom block for a school in the Kumasi-Amenam in the Ashanti Region, her foundation also donated books to Jacobu Methodist Primary and Junior High School (JHS) in the Amansie Central District of the Ashanti Region.
From the foregoing, it is obvious that Afia Pokua has done a lot in her time as a news person and a philanthropist. It is also obvious that Adom FM would find it tough to fill the vacuum she has left and UTV has grabbed one of the biggest fishes in the media pond.
However, as Afia herself noted in her announcement post on Facebook “this is the best time to leave and open avenues for others to grow.” Let’s see how she does on her next adventure after 17 years of service to the Multimedia Group.
Congratulations Afia Pokua, you’re the “Wave of Broadcasting in Ghana”. An Akwaaba Woman of Excellence, Class of 2020.